Kirkel – July 30, 2008. Praktiker will also in future advertise its 20-percent discount campaigns with the unchanged cult slogan “20 percent on everything except pet food”. In order to comply with a decision passed by the Higher Regional Court of Saarbrücken which has meanwhile become enforceable, when launching the next discount campaign (1 – 7 August 2008), the Tchibo articles on sale at the around 50 German Praktiker stores will not be marketed during the campaign period.

Following a complaint by the German censorship institution for fair competition, the Higher Regional Court of Saarbrücken rated the advertising of the Praktiver campaign misleading because besides pet food the articles marketed in the name and by order of Tchibo were not mentioned as excepted from the discount. It has now been agreed with the management of Tchibo GmbH that until further notice the sale of those articles is suspended during such 20-percent campaigns. So, before launching a campaign, the merchandise is removed from the Tchibo shelves and additionally the shelves are covered.

With this measure, the DIY stores of Praktiker Bau- und Heimwerkmärkte AG pay full tribute to the court decision despite the fact that the company continues to maintain a diverging opinion in the matter as such.